How to Turn Your Data Into Dollars

Are you making the most of the information you may not know you have?

I know that may sound a little convoluted, but go with me on this for a minute…

A lot of information about your current and potential customers is arriving every day that you may not even realise is there.

Information that can inform your business decisions and be used to drive your business growth.

Where does this data come from?

  • Your website: which pages are people landing on and lingering on? Where are they clicking through to next? Which products get the most views?
  • Your social media channels: which posts are having the most impact? Which messages work best on which channels? Do posts with pictures have more likes?
  • Your sales reports: what’s selling well now? What’s not? How does that relate to what you’re promoting in your advertising and on your online channels?
  • Your customer service chat/email/phone calls: what are people calling you about? What’s important to them right now? What are people asking your sales advisors about?

This information is invaluable because it’s telling you what your audience, your customers, and your potential customers are actually responding to, where they’re looking, and what they’re interested in.

It’s also telling you where you need to focus your attention.

If you see a certain product is selling so well it goes out of stock, you can decide to stock more so you don’t lose sales.

If you’re getting a lot of click-throughs on your website and your social channels to a specific product, how about making that the hero on your website? And making it more prominent in your store displays?

The information you already have and can drill into is worth its weight in gold. Don’t be afraid to use it!

Many leave analytics to the digital marketing and development teams. Don’t make this mistake.

Go over your data, and the analysis of your data, with your team at regular intervals. If you don’t have a team, go look yourself… this information is valuable insight into how you can better serve your customers. Don’t miss out on this opportunity.

Be well,



Recent Posts

28 Sep 2022

Top 3 Challenges When Choosing an Inventory Management System

Without an inventory management system, a jewelry, diamond or gemstone business will struggle to run the business efficiently and profitably. The top dilemma a business faces when choosing the best system software is the identification and evaluation of the many options. When researching software, be sure to consider: Matching the functionality of the software with […]
Read More
13 Sep 2022

The market changes like the tides, don’t let your business run on autopilot

To reach your goals for Q4 2022, and beyond, you need to approach this season differently. And perhaps even differently than what you planned just three months ago. Allow me to flesh this out: As business leaders, we set goals. A common goal is to increase revenue. This breaks down into the core three ways […]
Read More
07 Sep 2022

Your Businesses First Impression

A few weeks ago, CEO of Signet, Gina Drosos, shared, “80% of the company’s sales take place inside its physical stores, 65% of customers visit at least one of the company’s ‘digital sites’ during their shopping journey.” This aligns with a range I’ve oft quoted from more than a dozen sources, that 60% to 80% […]
Read More

Let’s talk

Like all great business partnerships, our process starts with a conversation. Let’s meet face-to-face on a video call and discuss how we might work together.