How to Turn Your Data Into Dollars

Are you making the most of the information you may not know you have?

I know that may sound a little convoluted, but go with me on this for a minute…

A lot of information about your current and potential customers is arriving every day that you may not even realise is there.

Information that can inform your business decisions and be used to drive your business growth.

Where does this data come from?

  • Your website: which pages are people landing on and lingering on? Where are they clicking through to next? Which products get the most views?
  • Your social media channels: which posts are having the most impact? Which messages work best on which channels? Do posts with pictures have more likes?
  • Your sales reports: what’s selling well now? What’s not? How does that relate to what you’re promoting in your advertising and on your online channels?
  • Your customer service chat/email/phone calls: what are people calling you about? What’s important to them right now? What are people asking your sales advisors about?

This information is invaluable because it’s telling you what your audience, your customers, and your potential customers are actually responding to, where they’re looking, and what they’re interested in.

It’s also telling you where you need to focus your attention.

If you see a certain product is selling so well it goes out of stock, you can decide to stock more so you don’t lose sales.

If you’re getting a lot of click-throughs on your website and your social channels to a specific product, how about making that the hero on your website? And making it more prominent in your store displays?

The information you already have and can drill into is worth its weight in gold. Don’t be afraid to use it!

Many leave analytics to the digital marketing and development teams. Don’t make this mistake.

Go over your data, and the analysis of your data, with your team at regular intervals. If you don’t have a team, go look yourself… this information is valuable insight into how you can better serve your customers. Don’t miss out on this opportunity.

Be well,



Recent Posts

03 Feb 2023

Work Smarter, Not Harder

By Amy M. Curran, Business Operations Lead With this blog, we’re continuing our theme of helping to make this coming year your best yet. Today’s message is, “Work Smarter, Not Harder.” You are not alone if you have become overwhelmed by the myriad challenges of running a jewelry, gemstone or diamond business during these “interesting” […]
Read More
25 Jan 2023

How to Increase the Lifetime Value of Your Existing Customers

There are three basic ways to increase your revenue: Sell to more people Sell more expensive things Sell more things to your current customers B2B business owners – diamond wholesalers, jewelry manufacturers, technology providers – listen up! This applies to you EVEN MORE than it does to jewelry retailers, even though I focused on them […]
Read More
09 Jan 2023

Set YOUR Course for the New Year

By Andrea Lucille Pooler, Business Management Lead   My personal ritual in welcoming the New Year includes taking time to mentally pause, look back at my journey over the past twelve months, and assess my successes and the efforts that were not so successful. I come from a sailing family. This past summer, I spent […]
Read More

Let’s talk

Like all great business partnerships, our process starts with a conversation. Let’s meet face-to-face on a video call and discuss how we might work together.